For what shall it profit a man if he gain the whole world yet lose his own soul?
D. Martyn-Lloyd Jones wrote the following:
What if you are the most handsome man or women the world has ever known, and are always dressed in a most gorgeous manner and what if you have the greatest palace to live in, and have the greatest collection of motor cars and everything else? What if you have the whole world, and lose your own soul? That is what Christ says about the world, and he says it supremely there upon the cross. ‘Or what shall a man give in exchange for his soul?’ (Mark 8:36,37). Why did he die? He died for the souls of men, not for our material welfare, not to reform this world, but to save our souls. ‘The Son of man is come to seek and to save that which was lost’ (Luke 19:10). And it is the soul that is lost. The thing that the world knows nothing about, but it is in you, and in all of us – this imperishable thing in us that goes on beyond death and the end … He exposes the world as something that is your enemy, something tawdry. You see that it has for the principle of death in it.